Traffic Advertising
EXCEPTIONAL SERVICES
Traffic Advertising is a full-service ad agency with a solid track record for providing results to clients nationwide. We form a partnership with our clients, performing in-depth market research in regard to product lines, competitors, and so much more. It is our constant goal to deliver marketing solutions that make our clients’ communications clearer, more effective, and more successful. The employees of Traffic Advertising have the experience to help your dealership succeed. We know what it takes to drive traffic through your door!
ACCOUNT SERVICES TEAM
With more than 45 years combined experience, our account services team is one of the most expert and versatile around. We‘re seasoned professionals who take exceptional pride in everything we do. We analyze situations, identify problems, discover opportunities, and map out goals and strategies to meet those challenges. We work to assure the greatest return on your advertising investment.
MEDIA TEAM
The Traffic Advertising media buying services team is extremely adept, with strong negotiating skills and an intimate knowledge of all advertising media. From in-depth competitive and in-market analyses and rate negotiations to detailed placement, with follow-through and post-buy analyses, our media department delivers top-quality schedules on a local basis. We devise the most cost-efficient media plans possible, and place all your media to reach your target audience. It all adds up to a winning combination that assures you’ll achieve the results you want, within your timeframe and budget.
DIGITAL TEAM
Our digital team manages all campaigns to ensure our clients’ brand messages remain consistent between channels, optimizing goals and reducing waste. The Traffic Advertising digital team is responsible for working with our clients’ dedicated account representatives to develop, test, and implement strategies that will reach and engage the target audience. Their skills take into account all digital portals across the Web, including mobile and social spheres. Our team is tasked with staying on top of all the latest trends so our clients receive the most cutting edge digital service options at all times. And our team only works with TAG “Certified Against Fraud” platforms to ensure you are getting the highest quality Internet traffic.
CO-OP TEAM
This Traffic Advertising department processes more than $11 million annually in cooperative advertising reimbursement claims at no cost to our automotive clients. We process your claims efficiently to put your advertising dollars back in your pocket as quickly as possible.
Administer all client co-op programs (e.g., pre-approvals, claims, follow-up, etc.).
Experts in co-op advertising requirements, policies, and procedures (i.e. terminology, required fonts and logos).
Experts in filing co-op claims (online and hard copy). We never miss a deadline!
Established relationships with auto manufacturer co-op “clearing houses” (e.g. Ansira) as well as TV stations, radio stations, and newspapers. These relationship help expedite claim processes and client payments.
Monitor and track client co-op funds and claims to ensure timely reimbursement of co-op money.
Keep all records for compliance verification including advertising audits.